Feature Article Archives

Where in the World is Michael Chang (or Any Other Asian Hero)?

Won Kim

Michael Chang, Oh, glorious Michael Chang, if you're reading this, from an entire generation of nerdy, awkward Asian boys, WE MISS YOU!

Asian American Voters Face Discrimination

Christopher Ming Lee

The fault associated with the lack of Asian American political activism may lay on both sides of the fence

Market in Focus: Japanese Americans

Christine Lee

Japanese Americans are widely considered the most assimilated of all Asians living in the United States, a fact that sometimes makes marketers overlook the need to reach out to the community culturally relevant advertising

The Bottom Line: Understanding Your Market

TJ DeGroat

If there's anything to learn from the disastrous mistakes of the following companies, it is to consult us before using us for your marketing

First Person: Christopher Howe

Rihoko Ueno

In a series titled, First Person, we examine Asians in the U.S. and around the world who have chosen to live lives, seek careers, and pioneer paths that don't quite align with the traditional or stereotypical. This week, we take a look at Christopher Howe, Founder of Alarm Magazine

Is America Harmful to Asians' Health?

Chan Cho

According to a Portland State University study, the longer Asian immigrants live in North America, the more likely they are to develop certain illnesses

Accent-uating the Barriers: Are IT Professionals with Accents at a Career Disadvantage?

Rima Assaker

With the rise of the global economy, foreign IT professionals working in the U.S. face a unique challenge

Defining Asian Americans

Izumi Tezuka

The term, Asian American, can mean many things, and trying to go about defining it may be quite a challenge

Market In Focus: Asian Indians

Christine Lee

The statistics don't lie--Asian Indians are on the move in America. According to the Census Bureau, they and Japanese Americans are the only two Asian ethnicities with higher per capita income than non-Hispanic whites. Asian Indian professional and academic presence in America is unquestioned. So why have advertisers continued to ignore this demographic cash cow?

Seven Tips for Better Work-Life Balance

asianlife.com

It isn't easy to juggle the demands of career and personal life. For most people, it's an ongoing challenge. Here are some tips on how to achieve a positive work-life balance

Seventh Annual Asian Diversity Career Expo This Friday!

asianlife.com

Don't miss your chance to be a part of the largest job fair in the nation devoted to Asian Americans!

Mentoring Helps Break Barriers for Asian Americans

TJ DeGroat

Many Asian Americans fighting their way through corporate America are finding that mentoring programs can help them break into the business world's homogenous old boy's club

Searching for a Job? Look Smarter, Not Harder

Christine Lee

A new report released by The National Association of Colleges and Employers (NACE) states that even in light of the recent economic downturn, average starting salaries are on the rise. Here are four ways to approach your job hunt more intelligently

Market in Focus: Chinese Americans

Christine Lee

Although advertising campaigns in the United States are quickly becoming tailored to different ethnic groups, marketers must take it one step further in the case of the Chinese market, which is comprised of multiple subcultures and dialects

Spotlight on John Chuang

Serena Kirk

Co-founder and CEO of Aquent, the world’s largest marketing staffing firm, speaks on the early years and some of the keys that have led to the firm's success

Asian Women: A New Force of Entrepreneurs

Sandra Lee

According to a Center for Women's Research study, women of color own 42 percent of all firms owned by persons of color, up from 36% in 2004

First Person: Growing Up Asian in Norway

Lissi Goril Anda

Have you ever wondered what it might be like to grow up as an Asian Norwegian?

Career Smarts

asianlife.com

Considering the state of today's American economy, there may be no better time to begin charting a career overseas. This week, a reader gets some advice on how best to approach an overseas job offer

Multicultural Management = Higher Diversity Retention

Anthony Lee

Celia Young, Founder of Celia Young & Associates, a consultancy devoted to corporate leadership and organizational integrity, explains the rift between Western management styles and the Asian work ethic

Wahoo!

Kurtis Takamine

How three Chinese brothers turned their love of fish tacos into profits